SEO Tools Search Engine Optimization Tools

It generates detailed content briefs, complete with suggested subtopics, relevant questions, and keyword usage, helping you build more authoritative and well-rounded content. It also scores your pages for topical depth and shows what to add or adjust to improve performance. Plans start at $39/month, with a 14-day free trial available. Compared to larger enterprise solutions, BrightLocal offers great value and enough flexibility for both small and medium-sized teams. TubeBuddy is the best SEO tool for YouTube because it gives creators everything they need to optimize their videos for search directly within the YouTube interface. It supports keyword research, tag optimization, A/B testing of thumbnails and titles, and bulk processing of metadata – all within a browser extension.

Best SEO Reporting Tools (Free & Paid Options)

I recommend you get started with the 10-day free trial, then upgrade to the Premium Plan at $69/month. Aside from that, the tool checks your links 24/7 and informs you of any changes so you can take immediate action in case a link is lost or broken. Schema or structured data is a semantic vocabulary of tags that you can add to a page’s HTML to help crawlers understand the page’s content.

For use-case-specific SEO needs, you can use Screaming Frog for crawling and audits, and Pitchbox for link-building outreach. Don’t bother trying to pay for any of the paid analytics tool. Google Analytics gives you more than you’ll ever need and it’s completely free. Just for Quick Sprout fans, SEMrush is offering a 7-day free trial, which they don’t normally do.

A tool created by Google, PageSpeed Insights helps you understand the speed of your website and how you can go about improving it. You need to target the right keywords to ensure your website appears at the top of relevant search results. KeywordsFX is a free tool that can help you make that happen.

Write 10X Faster With AI-Powered Content

With Diib, you can add high-priority keywords to a monitoring list. It’ll show you those at the top of your keyword reports and let SEO Anomaly you see their history of performance on the SERP. But the best part is that the tool will also notify you when your rankings change for those keywords. The heads-up lets you take action, like updating the page’s UX or adding new information. It pulls “digital signals” from millions of locations across the internet and creates statistically significant estimates. If five of my competitors show a lower bounce rate than the pages I’m working on, it’s a signal that I need to make some user experience improvements.

You can go beyond just Semrush data by connecting 20+ other marketing data sources to further enhance your reports. If you are an SEO geek and need to make your own Schema data, but obviously can’t remember all details in your head, then I would recommend this tool. There are many generators, but all the others I’ve tested have a very small selection. It gives you some quick data on any page you are currently visiting. So as you can see in the photo it can give me quick info on meta, headings, internal links, images, schema and social media. In 2025, there are over 300 free and paid SEO tools on the market.

• This data gives content creators insight into potential customers’ concerns and desires, and enables them to craft highly targeted content that addresses those needs.
• We’ve tested more than 2,000 tools for different marketing use cases and written over 1,000 comprehensive software reviews.
• It also provides insights into your competitors, allowing you to better understand the SEO landscape and adjust your marketing strategy.
• This free tool provides invaluable insights into how your site appears in search results.

The sleekest demo in the world means nothing if your team hates using the software day-to-day. As an SEO tool for SEO agencies, Google Search Console is the non-negotiable foundation of any practical toolkit. While it shouldn’t be your only SEO solution, the insights it provides cannot be replicated by any third-party platform, making it an essential companion to more comprehensive tools.

If you’ve ever set your foot in SEO, there is a very high probability that you must’ve come across Ahrefs. It is a comprehensive SEO tool that comes with various features, including Site Explorer, Keywords Explorer, Site Audit, Content Explorer, etc. Over time, Semrush has added a few more tools to its offerings, including a writer marketplace, a toolset for agencies, and even a white-glove service for PR agencies. As your business expands and your SEO goals evolve, you may find the need to invest in a paid SEO tool. Fortunately, many free SEO platforms allow you to seamlessly upgrade to a plan with a set monthly fee. At some point in time, you’ll likely have questions or require assistance with the free SEO software you choose.